By Grant Hayward, Director of Collaborent and specialist in cross sector collaboration
The Public Services (Social Value) Act 2012 requires, by law, those who commission public services to consider how they can also secure wider social, economic and environmental benefits. It’s been around for a while now but has been criticised for not having real “teeth”. Recently though, it’s really gaining traction with 75% of local authorities now aware and taking action.
I was overwhelmed to see and hear about the impressive progress being made by pioneers in this field whilst attending the Social Value Summit in London on 7th February. Award winning examples of the ways the Social Value Act is being used to bring organisations together across sectors to address social needs, plug gaps in funding and create real business opportunities for the private sector. And that’s what I am all about!
It was also encouraging to hear Rob Wilson, Minister for Civil Society, announce at the Summit another review of the Social Value Act. This, coupled with his recent announcement to help small charities win contracts is all good news to the voluntary sector. But these opportunities won’t just be served up on a plate. It’s the shrewd organisations in the voluntary sector that are grasping the chance to understand and leverage these opportunities to position themselves in prime position to benefit.
The opportunities will vary greatly, depending upon your organisation, your activities and services. But here are just a couple of examples: You might be commissioned to deliver services and could enhance your chances of winning contracts by building and demonstrating the Social Value you add over and above the services you provide. Or, you could use the Social Value Act to make you more attractive to businesses who are either providing services to the public sector directly, or have someone doing so within their supply chain. Most don’t even know it yet, but they will increasingly be seeking to demonstrate the ways in which they are adding Social Value in some way.
So, what Social Value do you add and how can you use it to gain competitive advantage and make your charity more attractive?